Habara Plaza
Habara Plaza
Habara Plaza stands as a vibrant commercial hub designed to cater to the everyday needs of consumers. It is not just a collection of retail outlets; it is a gathering place that honors the daily rhythms and rituals of the community. We wanted the brand to reflect this deep connection with the daily lives of the residents in the Ahmadi region and the surrounding areas it serves.
Drawing upon the Habara bustard’s legacy, we crafted a logo that embodies elegance, agility, and the spirit of the hunt. The logo’s design is a contemporary Arabization of the word Habara, reflecting both its significance in local falconry and its status as a symbol of pride and victory. The stylized form captures the dynamic nature of commerce and the pleasure of finding what one seeks—a nod to the successful ‘hunt’ of shoppers.
We selected a typographic pattern representation of the logo that speaks to both the traditional and modern consumer, bridging generations. The textural elements in our designs are reminiscent of the desert’s contours, suggesting a seamless blend of nature and commerce.
