Branding Strategy & Visual Identity for Qalam Library & Café
Qalam Library & Cafe
The monochromatic palette, expressive brushstroke patterns, and curated merchandise reflect a refined, artistic ethos that distinguishes Qalamual pursuit. The symbol—a stylized Arabic letterform inspired by the “qalam” (pen)—serves as both a cultural reference and a minimalist, modern icon. Our branding strategy celebrates the harmony between tradition and modernity, positioning Qalam as a contemplative space where literature, design, and conversation intersect. The monochromatic palette, expressive brushstroke patterns, and curated merchandise reflect a refined, artistic ethos that distinguishes Qalam as more than just a café—it’s a cultural destination.
